4 Steps To Set Up Your Account-Based Marketing Strategy
A strategy done by a digital agency Bangkok is only effective if it is properly implemented. In the case of account-based marketing, successfully setting it up comes down to following a few basic steps. Here, we suggest 4 steps to follow to complete this process.
Step 1: Persona
To do this, you will need to refer to the sales department to have a list of the best customers, that is to say, the customers who have the most interest in buying your products. This list, you will have to classify it by order of interest before enriching it.
Step 2: Installation Of The Tools
Once you have your list of companies that are the most attractive, the next step is to set up the tools. At this stage, you must necessarily gather some information about each company, including new reports, appointments, internal movements, announcements, etc.
Again, the implementation of the tools and the collection of information must be carried out in collaboration with the sales team. This action will have a positive impact on your internal teamwork as well.
Step 3: Developing The Messages
Once the research is complete and your tools are in place, you will move on to developing the messages. Here, we are talking about personalizing the content to be sent. With the ABM strategy, this content will normally be created in large volume.
In the process, you can, therefore, adapt the sales kit according to your targets. We notably talk about wording, keywords, case studies and many others. Of course, the personas within the accounts must also be taken into account when personalizing the content.
Step 4: Sending And Optimization
Now that everything is in place, you have to go to the sending and optimization stage.
To do this, you only have to make a dynamic list by company account. This is essential for email campaigns.
After which you will create workflows assigned to the accounts in the case of Account Managers. You will see the importance of this approach when a new account enters your database.
