Complementary Printable Products for Long-Term Clients
Are you the owner/manager of a business? If so, you likely have some sort of idea about how you want to market it to future and current clients and customers. We deal specifically with communications solutions for small businesses and individuals, which includes a wide range of services. One such service is blueprint printing Phoenix.
Here are some tips to keep up your business, especially with long-term clients.
Print Out Complementary Products
If you have completed some work for a client and want to reach out randomly to stay on their radar, one good idea is to print out something like complementary calendars or holiday cards. The calendars can feature stunning photos of local spots, funny pictures of your staff, or something else that embodies the nature of your business. Professional yet quirky and inspirational quotes are great to include. If you send out a holiday card, be sure that it is both professional yet captures a whimsical or casual spirit of your company. This is sure to make you stand out to your clients. Staff at an architectural firm who have hired your services for blueprint printing Phoenix will like to see this side of your business.
Leave the Business Out of It
Even though it will be obvious who is sending the card or calendar, you need to steer clear of coming across sales-y or too formal. Do not use this as an opportunity to push your products and services. Keep it lighthearted, almost like something you would send to friend. This is particularly true around the holidays, when almost no one wants to be reminded of business matters. However, it is crucial that you include contact information in the instance it does prompt someone to want to hire you. This way, you can save them the time of looking up your information!
Consider Your Resources
If you have the means, go ahead and hire a top-notch local photographer to take these photos. You will be supporting local business, which is a win-win for everyone, and get superior quality images.
In the event this is not possible, do not worry – there are options which are just as good if not better. There may be someone on your staff who has a hidden (or not-so-hidden) talent for photography. One of you may have a friend or family member who can provide these services. The most important thing to keep in mind is that you should take a lot more photos than you will need for the final product. This means you will be able to sit down with everyone to go through the images and narrow down to the few that are the best.
Once you have this done, send the photos and information straight out to a qualified printing professional like us. We will be happy to talk over what you need and come up with a customized solution for your communications with clients.
