Effective Uses Chatbot Knowledge for Marketers

What comes first in your mind when you think about smart or chatbots? If you are like other people, the first thing that comes to your mind may be nothing but an annoying window that always pops up when you are visiting a web page – the one that continually claims that they can answer all possible questions. 

People have positive and negative experiences when it comes to smart or chatbots. Some even ignore them because they became excessively annoying sometimes. But if you are a business owner, you cannot afford to ignore this technology, as they are starting to become a very effective marketing tool. 

According to smart bot marketers’ report, more or less one and a half billion people use chatbot technology in 2015 alone. It is not surprising that more and more companies are starting to use these Artificial Intelligence programs to communicate with their consumers and boost their brands.

To find out more about smart bots, visit this site.

What are smart and chat bots, and why businesses need them?

This technology is a computer program that copies intelligent conversations with people, usually through text or audio. The primary goal is that, instead of just searching the Internet for relevant information, consumers can interact with the company through chatbots and find out what they need. 

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According to an NBC News writer, chatbots are considered as one of today’s hottest trends in AI (artificial intelligence) and online marketing. This technology has already existed for a good while (since ELIZA, an early natural language processing, computer program created from 1964 to 1966 at the Massachusetts Institute of Technology Artificial Intelligence Lab by a scientist named Joseph Weizenbaum). 

It is an early version of bot that helps psychoanalyze people. But the last couple of years have seen an outbreak of computer applications that make people communicate with chat or smart bots as though they are talking to an actual person.

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This technology is usually used to answer any inquiries and questions like necessary product details, weather forecasts, in a business sense, company information. But in some computer applications, chatbot communications can be combined with real answers from an actual human that are considered as complex. 

But here is the fantastic part: a chat or smart bot can get a lot more intelligent over time. It can learn from past conversations so that it continues to be more productive. The more information and details it gains, the better it is able to answer any further queries or questions from the customers. 

A lot of companies and brands like Uber, Kik and Sephora are now using this technology to communicate with their target market and boost their engagement. They are starting to become an incredible and powerful marketing tool, but only for companies that know how to use them properly. Listed below are ways on how to get started with smart or chat bots.

To know more about Joseph Weizenbaum, the father of modern AI, visit https://en.wikipedia.org/wiki/Joseph_Weizenbaum for more information.

Sell services and products

If you are a small or startup business owner, you are probably short employees and free time. You are busy attracting customers or closing deals, managing your company and performing different entrepreneurial tasks. The bad news is, it means that you do not always have enough time to give your target market the needed attention that they deserve. You are only one person and a business can’t run smoothly without the help of other people.

It might not be possible to split yourself into two, but when it comes to online marketing, chatbots can be the closest to cloning yourself and allow yourself to be in different places at ones. An excellent example of this is H&M. When consumers interact with their bot, they are quizzed about what style of clothing their target market prefers. 

When the chatbot has all the necessary information, they can make a calculated recommendation that is based on the customer’s preference. Depending on the kind of services or product that you are offering, you can use this technology the same way. The bots can offer your services or sell the products to your target mark because they are online 24 hours a day, seven days a week; they can make good on the saying: “make a lot of money while you are sleeping.”

Paying is a lot easier

Some bots today are even able to process and take payments, and it is always good to make it easier for your target market to give you their money in exchange for your products or services. You can use this technology as a payment tool so that if the customer needs to make payments, the bot can handle all the transaction on your behalf. It will only take a couple of clicks. 

Gain consumer insights

One of the significant benefits and considered as the most essential ability of this technology is its ability to gain and collect insights on your target market. Depending on the particular program that you are using, you might need to program the smartbot to track your target market’s buying patterns and analyze their purchasing habits. 

By checking your consumers’ patterns, smart bot marketers can find out which services or products they prefer. In turn, it will let you know what kind of product or services to focus on. You may even discover if some common issues or problems arise with what you are offering to your target market. 

Another significant benefit of using this technology is that it can store a lot of relevant information on the kinds of queries it is being asked. Not only it makes smartbots a lot better to answer future inquiries an up-sell additional services or products, but it can also give you a better understanding of your target market’s need to know when it comes to closing deals. 

With these details or information, you will have more tools to help you market your products and services to your target market in the near future. Not only that, but you can also use the information that you gather to do a better content strategy, given that the best kind of content can answer all the questions that your customers are already asking.