Key Trends Every Google Ads Agency is Focusing on in 2022
Pay-per-click (PPC) advertising is a vital tool for advertisers and businesses. However, just like most digital marketing tools, PPC advertising is constantly evolving. Businesses looking to launch successful PPC campaigns must stay up to date with the latest trends. In 2022, old PPC strategies won’t work anymore. Ad campaign managers must understand the needs of their target audiences to create relevant PPC ads. PPC ads also need to be more compatible with the target buyers’ requirements. Gone are the days when businesses could monopolize every bid for ads based on only keywords. Ad campaign managers must focus on user intent and experience while creating their PPC ads. Here are some other key PPC trends that experts of Google AdWords are focusing on in 2022.
Optimize Your Ads for Mobile Phones
Every leading Google Ads agency takes mobile platforms seriously. If your PPC campaigns in 2022 are not mobile-friendly, they won’t be successful. That’s because almost 80% of all paid search impressions take place on mobile platforms. Why? Because since the pandemic, most people are accessing the Internet via their smartphone devices. In 2022, all PPC campaigns must be tailored for mobile-friendly platforms. Take TikTok, 2021’s fastest-growing social media platform, for instance. Smart advertisers are engaging their audiences on this platform by creating full-screen, mobile-friendly ads.
The Era of Automation
The concept of automating your ad campaigns is not new. But, it will be a major phenomenon in the PPC advertising world in 2022 and beyond. A top Google Ads agency will use AI software tools for ad testing. These tools help identify the effectiveness of PPC campaigns in real-time. Businesses should use these tools to eliminate losing ads from their campaigns. They can use AI tools to determine the best ads in their campaigns. Using this information, they can select the most impactful messages for their PPC campaigns. AI tools also help reveal various other details about PPC campaigns. Going forward, these trends will dominate the online advertising industry.
