The digital marketing agency will have an important role in the mission of increasing the visibility and, consequently, the income of your company. Try to choose an agency that matches your goals, as not every team understands and delivers what you really need.
Watch the video on how to choose a digital marketing agency:
Check the agency’s key competencies
What area does the agency focus on? Branding? Inbound Marketing? If the? Paid Media? You can often find the skills on the agency’s website. Our focus is to deliver results to our customers such as sales in your online store, delivery of new leads, visualizations of your brand, ranking on Google, etc. You need to know the purpose of your campaigns and choose a digital marketing agency capable of reaching your goals.
Check certifications and affiliations
Is the agency a Google Adwords Partner? Are you Google Analytics certified? Those responsible for taking care of their ads on Google must have at least one person with Google Adwords certification, or better yet: the agency must have the Google Partner Badge.
Likewise, if you are going to hire an agency to implement inbound marketing for your company, it must have a certification with a company like RD Station or one of the other Inbound Marketing tools like. Choosing the SEO Vancouver will be perfect down that line.
Check the branches of the agency’s current clients
Who are the main clients that the agency serves? What is the agency’s main line of work? There are agencies that target specific niches. An agency focused on education may not be the best choice for a car dealership. Other agencies operate more broadly.
Check the results obtained by the agency for its current clients
What are the success stories of the agency? Do they show data similar to the results you want for your company? If you are looking for an agency to do the SEO of your website, for example, it is important to choose a digital marketing agency that has some success with a client that dominates the first page in the search results.
Get to know the team that will work with your company’s account
How many people are on this team? What are their specialties? Knowing each role is very important, and above all getting a good alignment with your or your successful manager. Also called by the English name Customer Success, the person in the position of success manager will be your primary contact within the agency. There must be empathy between your marketing manager and your successful manager, as the two will work hard together.
Finally, request and call the agency’s references
Hiring a digital marketing agency is similar to hiring a new member of your team. Even with the best resume in the world, you wouldn’t hire an employee without hearing good recommendations. Likewise, you should not hire a digital marketing agency before calling your referrals and asking about the services provided and the results obtained.
Conclusion
Hiring a marketing service is all about tuning in between your company and the agency. Does this agency fit your vision and culture? It can be difficult to find an office and a team perfectly adapted to your needs, but if many items are missing from this list, if the differences are very large, my suggestion is to choose another agency.
