5 Useful tips to improve your Orlando SEO experience
When it comes to online advertising SEO is one of the best ways to drive targeted traffic to your sales funnel. Unlike traditional forms of advertising which rely on using ads to get potential customers to sit up and take notice, search engine optimization takes advantage of the fact that people are searching for products and services online every day.
Many businesses hire SEO firms to help them capture this traffic, but end up disappointed because they don’t realize a few simple facts. Here are five tips that will help any business to get the most out of hiring an SEO firm in Orlando, and have a better experience.
- Geo Demographics
SEO can be used to target local, national, or even global audiences. The key here is for businesses to know who their target audience is, and how to reach them. For example, a veterinarian in Orlando would be wasting time and effort going after national traffic. Instead, a local SEO campaign would be far more useful.
While most SEO companies are competent enough to advise on this topic, it really does pay to understand what kind of traffic is needed before approaching them. This will allow the SEO company to create a more focused campaign from the start.
- Mobile Friendly Website
If a business doesn’t have a mobile friendly website, then their SEO efforts will be handicapped from the start. In many cases it can be better to revamp a site and convert it to a mobile friendly layout before hiring an SEO firm. This will make things easier on them and ensure that the work they do is as effective as possible.
The reason for this is that Google and other search engines penalize sites that are not mobile friendly, and give a huge boost to sites that are. Because of this, an SEO firm will likely recommend that a company upgrade their site to being mobile friendly before any major SEO work begins.
- Directory Listings
One of the biggest components to a local SEO strategy is getting listed in local business directories. It is a viable strategy to have an SEO firm do this, but honestly this is something that most business can do themselves, and by doing so can save the firm time, and save themselves money.
- Picking the Right Keywords
A big part of SEO is picking the right keywords, and this is doubly true for local SEO campaigns. For example, to find an SEO firm in Orlando, one might type “Orlando SEO” into Google. This same principal holds true for people looking for other local businesses such as dentists, doctors, and more. The key is of course to target words that potential customers are searching for.
- Optimizing the Sales Funnel
To be 100% honest, all the SEO in the world won’t do much good if a business hasn’t optimized their sales funnel. They can drive tons of targeted traffic to their website, but if it can’t sell them on their products and services, then it’s almost pointless.
The trick here is for businesses to test their sales funnels, and make sure that they’re converting visitors to paying customers. While getting more SEO traffic does help with the testing, it’s best to have a sales funnel optimized as soon as possible.
Orlando SEO Done Right
One of the big advantages of hiring a local SEO firm is the fact that they understand the area. This level of expertise helps them to do their best work, and get the best results for their clients. As long as the businesses hiring them keep these tips in mind, they should have a great experience.
