Local SEO Marketing

What is Local SEO Marketing?

Local SEO, typically known as local search engine marketing, is an excellent way to market your company online, because it helps to market a business’ goods and services to local users. 

This is done through a varied amount of methods, some largely distinct from what’s done in usual SEO, and some of which are far easier to manage using local SEO tools. 

What is a ‘Local Search’?

Google says that forty-six percent of users have a ‘local intention’. 

For specific kinds of search queries, which usually include a location, search engines understand that what the user needs is a list of business’ based on location, and so, that’s exactly what they provide in the local search engine result pages, also known as SERPs. The distinction in results is precisely why local SEO is essential. 

What are Local SERPs?

What local firms want is to create traffic flow to their websites through visibility by what’s known as ‘local pack’. This is often a listing of three companies that are shown within the results displayed after a Google search with local intention. This shows a result of opening times, reviews and photography. Although Google is advanced enough to take data from a businesses website, that’s not where these elements come from. 

Everything that’s shown up within the local pack comes from the companies’ “My Business” profile, an important part of Local SEO marketing that’s becoming more critical as Google tries to satisfy a lot of users search queries. 

How do I rank well in local search?

So now that you’ve fimalarised yourself with Local SEO, you’ll probably be questioning how to produce traffic flow using Local SEO. Firstly, it’s advocated to grasp the three main components of local search ranking:

• Location: How far away is your business to the user ?
• Relevance: How relevant to the search query are your goods and services?
• Reviews: What do your consumers say about your merchandise?

Local SEO benefits 

If you’re looking for a quick reason why local SEO is vital, this is it. Online directories, such as Yelp, show a companies’ name, address, phone number and extra details. Native directories dominate the first page of many local search results. Local directory promoting, has an especially high conversion rate compared to a lot of advertising options – up to 50% conversion on some directories. Meaning that by getting your business listed on several quality online local directory sites, you’ll make 1 in 2 users into a client.

Additionally, local search marketing is largely targeted and timely. The main reason users perform local searches is to find a native business. Secondly, they are looking to find a product or service. Several local users are searching for a specific business, however, many don’t have a specific company in mind after they begin their hunt.

By learning how to do local SEO Marketing, you’ll be able to higher position your company and promote your merchandise to native customers, once they’re trying to find your type of business.