Instagram: one of the spectacular social networking service
Instagram was launched in 2010 in iOS. From 2013 to 2018 June, Instagram had crossed one billion monthly active users. Till now it has more than 26 million users online. Instagram for business provides brands with a platform for tracking metrics and boosting posts. The commercial profile model brought several benefits to increase sales through the social network. Therefore, in this article you will know Why Instagram is so important.
What is Instagram?
It is extremely common to be at a celebration, and someone asking to take a selfie to post on Instagram or Stories. Around 60 million photographs are shared on the social network each day. This shows how Insta has integrated itself into our daily lives. Initially the proposal was for a space where friends and family could be sharing images. The feed presented the contents of all users who were followed by their profile in chronological order. Eight years later, the feed displays with priority the profiles that are considered by the algorithm most relevant to you.
In addition, the Stories function has been incorporated which allows the sharing of images, texts and videos for a period of 24 hours, just as it is done on Snapchat. Instagram is the tool with high engagement opportunities for essentially working with visual content. Currently Instagram is the fastest growing social network. Its having exceeded 1+ billion downloads in the Play Store alone, an application store for Android devices. In addition, 75% of them have already made a purchase decision due to an inspiring post seen in their feeds.
3 tips to increase Instagram followers
There is no formula to be successful on Instagram, the secret is to understand which niche and try to be relevant to it. However, there are a few tips that can make all the difference:
Keep the frequency of publications
It is useless to make three posts in one day and spend a week without any publication. Use insights to know when your followers are active on the social network and develop a publication calendar based on the data.
Do not mix the personal profile with the professional
It may seem simple, but many people end up posting pictures of their families and friends on the business profile. Your followers seek information about your products and services, not about you.
Use hash tags
The hash tags are a way to allow your profile to be found by network users. Always remember to add hash tags in the posts, just be careful with exaggeration. Use only hash tags that are relevant and related to your publication, otherwise it may end up not being effective. In addition, you can also use hash tag on Instagram DM.
