Do you want to maximize your results in digital marketing? Then, video marketing should be among your options. Video content has not only seen its popularity grow in recent years, but it is expected that by 2022 it will generate 82% of all online traffic, according to a study by Cisco Systems. And, according to Hub spot, 81% of brands are already doing video marketing to connect and build lasting relationships with their target audience, do you plan to stay behind? In case of the internet marketing this is very true.
- Its popularity is that it is a very attractive format, easy to consume and share and is perceived by users as “the format in which messages are best understood”.
- Using it among your digital marketing actions allows you to convey a message more clearly, personally and closely; which can be a great opportunity to arouse interest and establish a solid relationship with your potential and current clients.
- With a little creativity and a well-defined plan, videos can help you improve your brand image, increase the confidence of your target audience, increase conversion rates and achieve greater visibility and positioning.
But how can you integrate video marketing as an integral part of your strategy? In this post we explain how you can do it, and thus increase the chances of success. Let’s get started.
Analyze your current strategy to include video marketing in the optimal place
First of all, you should have clear objectives of your strategy (branding, web traffic, sales, lead capture, among others), and according to these, you can create different types of videos and use the most appropriate channels for dissemination. But yes, always thinking of your target audience.
Start by reviewing the different channels in which you are present and the different options you have in each of them:
Video marketing on your website:
It doesn’t matter if you have a transportation website, a dental clinic or an online store. Adding videos to your website can help you create a link with your potential customers. Browse through the different pages of your website and evaluate which ones could benefit from a short video. Here are some options:
Products page
It is a space that you can use to explain the characteristics and benefits of your products and show how they are used. For example, for industrial manufacturers, a video that talks about the functionalities of a product can be of great value to their potential customers. An opportunity to give useful information, persuade and, of course, sell.
Services page
In the case of service providers, a video describing what they do and the problems they solve can be much more effective than just a descriptive text , more about link building services .
“About us” page
You can use corporate videos to do branding, explaining how your company is formed, what are its values, its philosophy, how are the workspaces and everything that differentiates you from the competition; which can help make your company seem more human and build trust.
Landing page
For those landing pages, where our goal is to achieve conversions such as leads or sales, it is a good option to include a brief explanatory video of your products or services. Another option that you can also use are the testimonial videos about the experience of current customers with the product or service, as they can end up convincing potential customers, by showing the benefits they have provided to other users and for backlinks .
