What are the Biggest SEO Trends in 2020?

Every year you should ask yourself what the top strategies will be for SEO so that you will be able to rule the SERPs. Why? So that 2020 can be the most profitable year for you.

But, in order for this to happen, you’ll need to become familiar with the biggest SEO trends for 2020.

Optimization that is User-Focused & GOOGLE’s BERT

With the 2019 launch of the BERT algorithm, it garnered so much attention that SEO managers didn’t know where to start first so they could become quickly optimized.

The best approaches to take is not all about optimizing the algorithm, but start to focus on optimization that is user-focused and how content can be technically delivered.

What this means is that you need to re-evaluate the points of access for your users while searching and make sure that your content aligns with it.

You can do this by taking a look at the way an item works in different searches and settings. This is because many users will begin to have a wider amount of options for conducting a search. This makes it very important for San Diego SEO agencies to keep in mind the importance of how content is delivered to the users.

What can you take from this?

What you need to do is be able to focus your attention on your user’s needs, problems, and issues that they come across as they are searching.

Also, you need to keep in mind about the efforts you need to take after the sale has been made. This includes the specific content that provides useful information like being able to advocate or providing support.

This is why it is important to maintain customer focus.

Optimized Content that is High Quality

Content is and will always be SEOs life-force. Not only does it affect everything concerning SEO, but also the structure of your site and the internal links that you build and use.

In order to be successful for 2020, you need to keep your content relevant so it can give value to your users. So this may mean that all San Diego SEO agencies have to know how to either write themselves or bring writers on board to write for them.

Making your topic’s content become the best online should be a high priority. As you do, you’ll be ensuring that the future of your content will be Google-proof.

Being Google-proof will guarantee your effective competitiveness when it comes to searches that use long key phrases. These will allow your site to build authority so that your content will be in high demand.

Besides that, taking this approach will allow your content to become precisely the type of content that Google will love to have in order for users to be fully satisfied as well as being an investment that Google would probably never be able to make themselves.

Making SEO Mobile

Don’t be surprised to see SEO becoming more and more mobile throughout 2020.

Chances are just about every business today that has some sort of mobile site, will be a huge mess in need of revamping. In order to stay on top, you must repair your mobile aspect.

What is meant by this?

This means you should first create a website that is mobile. Then, you can create a compatible desktop version. This will decrease the amount of optimization required after your site launches. So remember, if you wait too long to create a mobile capability, then by the time that you do take action it may be too late. So don’t wait for the opportunity to pass you by.

So when your mobile version is active, you must consider it as your highest priority. So instead of thinking of people being in front of a desktop, you need to understand that today’s day and age are full of people that are constantly on their mobile devices.

This doesn’t mean you just focus on mobile SEO. You also need to understand the mobile version of the SERPs.